Matthew Rosie
New York based custom jewelry company
The Challenge
To give creative direction, while maintaining constant contact with the owners, to maintain the soul of the company, and to learn about the intricacies and expectations of a jewelry company making it in a saturated and demanding, yet rewarding space.
Using safe and regulated AI image generator, this cutting edge tool was put to good use, cutting time in half and allowing for more creative thoughts and execution!
Of course not everything can be generated from the start (yet), finishing touches were always added to ensure the client had exactly what they were looking for. Wether it was lighting to shading to adding all the jewelry components to the composition, the sky was the limit!
The relationship with Matthew Rosie has stood the test of time, and from the very beginning I had the chance to help in anyway I could, starting with jewelry image clean up
All types of media were created, including ads that captured attention and showcased beautiful jewelry! Some stayed as rough drafts, but never-the-less showed great potential!
Web banners for the website were particularly special, they posed a particular challenge with the limitations we had, so one banner was forced to accommodate all dimensions for all types of devices, and at times part of the media had to be sacrificed to accommodate for mobile versions, but regardless it was a lot of fun creating banners that were welcoming and stunning!
Final Thoughts
This space was very interesting to me, I had no idea how much I did not know about precious stones and metals, working with Matthew Rosie is very educational as much as challenging, and with great tools like Adobe's Firefly, having AI to your disposal has been a great learning opportunity for me!
As always, thanks for stopping by!